news-and-awards

Passenger Debuts AudienceID at SAP SAPPHIRE NOW

Passenger + SAP HANA target online influencers from Big Data and qualitative insights

LOS ANGELES, CA, May 7, 2012— Passenger (www.thinkpassenger.com), the leader in innovation community technology and services, is demonstrating a new influencer identification solution, AudienceID, at SAP SAPPHIRE NOW in Orlando, FL on May 14-16.

Passenger is Hiring!

Passenger Wins the 2011 Red Herring Global Award

Passenger Wins the 2011 Red Herring Global Award
Passenger is honored for its industry-leading innovation community platform

Passenger Welcomes Chief Innovation Officer Dr. Gaurav Bhalla

Passenger Welcomes Chief Innovation Officer Dr. Gaurav Bhalla
Passenger expands its innovation expertise

GE CMO Discusses MarkNet Community

For the past year and a half, Steve Liguori has been involved in an effort to roll out MarkNet, a private online community for GE's global marketing group of almost 5,000 employees. In the following interview, he talks about the development of the network, why it's important to GE, and the results so far.

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Passenger, Inc. Selected as a Red Herring Top 100 North America Tech Startup

“Choosing the companies with the strongest potential was by no means a small feat,” said Alex Vieux, publisher and CEO of Red Herring. “After rigorous contemplation and discussion, we narrowed our list down from hundreds of candidates from across North America to the Top 100 Winners. We believe Passenger embodies the vision, drive and innovation that define a successful entrepreneurial venture. Passenger should be proud of its accomplishment, as the competition was very strong.”

B2B Social Media Example: GE MarkNet

Many B2B companies have conservative cultures and are unwilling to open up their ideas and expertise to the world using social media. One way these companies can benefit from the interaction and engagement of social media is to create an internal social network.

By Invitation Only: Letting Your Customers in Behind the Velvet Rope

“Invitation only.” “Private.” “Exclusive.” “VIP.” These words hold significant power in the marketing world. Although often a mirage (an invitation to a private sale club is often as simple as entering your e-mail), the allure of exclusivity has a profound effect on consumer behavior. Mainstream brands have taken notice and are incorporating this into their marketing strategies.

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Unleashing the Power of Marketing

Just 10 years ago General Electric had no substantial marketing organization. For decades the company had been so confident in its technologies that it seemed to believe the products could market themselves. People designated as marketers were assigned to sales support (lead generation and trade shows, for example) or communications (advertising and promotional materials). In discussions about corporate strategy, marketing wasn’t at the table. At best it was considered a support function; at worst, overhead.

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BOARD OF DIRECTORS

Bahram Nour-Omid, Ph.D

Chief Executive Officer and Member, Board of Directors

Dr. Nour-Omid was the founding Chairman and Chief Executive Officer of StudioXchange, Inc., a provider of production site, labor and equipment procurement services for the entertainment industry. StudioXchange was acquired by IFILM in 2000.

From 1997 to 1999, he was Executive Vice President and a Director of Essentus, Inc., a provider of supply chain software for the apparel industry. From March 1991 through 1997, he was the founding Chief Technology Officer and a Director of Scopus Technology, Inc., a provider of front-office applications software. Scopus went public in 1995 and was sold to Siebel Systems, Inc., in 1998. From 1981 to 1990 Dr. Nour-Omid was a consulting scientist at the Lockheed Palo Alto Research Laboratory.

Dr. Nour-Omid is currently a director of Roamware, Inc. a leading provider of software solutions designed to power the global wireless market, Integrated Decision Systems, an industry leader in portfolio management solutions, Isensix, a provider of wireless monitoring systems, and Kryptiq, a leading provider of workflow connectivity and contract management solutions for the healthcare industry.

Dr. Nour-Omid earned a B.S. from the University of London's Imperial College, and an M.S. in Structural Engineering, M.A. in Mathematics and Ph.D. in Computer Simulation from the University of California, Berkeley

EXECUTIVES

Bahram Nour-Omid, Ph.D

CEO

Dr. Nour-Omid was the founding Chairman and Chief Executive Officer of StudioXchange, Inc., a provider of production site, labor and equipment procurement services for the entertainment industry. StudioXchange was acquired by IFILM in 2000.

From 1997 to 1999, he was Executive Vice President and a Director of Essentus, Inc., a provider of supply chain software for the apparel industry. From March 1991 through 1997, he was the founding Chief Technology Officer and a Director of Scopus Technology, Inc., a provider of front-office applications software. Scopus went public in 1995 and was sold to Siebel Systems, Inc., in 1998. From 1981 to 1990 Dr. Nour-Omid was a consulting scientist at the Lockheed Palo Alto Research Laboratory.

Dr. Nour-Omid is currently a director of Roamware, Inc. a leading provider of software solutions designed to power the global wireless market, Integrated Decision Systems, an industry leader in portfolio management solutions, Isensix, a provider of wireless monitoring systems, and Kryptiq, a leading provider of workflow connectivity and contract management solutions for the healthcare industry.

Dr. Nour-Omid earned a B.S. from the University of London's Imperial College, and an M.S. in Structural Engineering, M.A. in Mathematics and Ph.D. in Computer Simulation from the University of California, Berkeley