Mercedes-Benz Plans 2nd Site to Reach Core Owners
"It's one of the projects that I'm most excited about because it's finally a technology that's allowing us to gather data and get to know our customers in a deeper and richer way," Cannon added.
The site currently has about 800 members, each of whom was invited by Mercedes. Nearly half of them have visited in the past 60 days, and of those, a few hundred are "very regular users," Cannon said. About a third of the members are Mercedes owners; the rest are generally interested in the brand and may become owners in the future.
Mercedes homed in on Gen Y initially because it's a "big and important" group that's comfortable with technology and represents great potential buying power, Cannon said. So, what has he learned thus far?
"They're optimistic like you wouldn't believe. They think they're going to take on the world and make changes. They're not going to settle," Cannon said. "These guys are very brand conscious. They are very comfortable with brands like Mercedes-Benz. Previous generations, like Gen X, they wanted to do things that were the opposite of their parents. . . . Here we have a generation that actually likes their parents and would definitely drive what their parents drove."
Read Full Article
The site currently has about 800 members, each of whom was invited by Mercedes. Nearly half of them have visited in the past 60 days, and of those, a few hundred are "very regular users," Cannon said. About a third of the members are Mercedes owners; the rest are generally interested in the brand and may become owners in the future.
Mercedes homed in on Gen Y initially because it's a "big and important" group that's comfortable with technology and represents great potential buying power, Cannon said. So, what has he learned thus far?
"They're optimistic like you wouldn't believe. They think they're going to take on the world and make changes. They're not going to settle," Cannon said. "These guys are very brand conscious. They are very comfortable with brands like Mercedes-Benz. Previous generations, like Gen X, they wanted to do things that were the opposite of their parents. . . . Here we have a generation that actually likes their parents and would definitely drive what their parents drove."
Read Full Article
