PASSENGER

Understanding Luxury Brands and Social Media July 2nd, 2009 | by Samir Balw Samir Balwani is a social media marketer who helps businesses create effective web strategies. You can follow him on Twitter and get his newsletter. One of the biggest...

Iconic Brand Puts Rebrand in Customers’ Hands Liz Claiborne New York turned to social media for its rebrand. In what may be a first in the apparel sector, the women’s clothing manufacturer and retailer created a private online community...

Behind Mercedes' $75 Mil. E-Class Push June 22, 2009 -By Andrew McMains With the launch of a $75 million campaign for Mercedes-Benz' 2010 E-Class, U.S. vp, marketing Steve Cannon discussed the psyche of Mercedes owners, the role of "rational red...

Passenger’s General Manager Samantha Skey to Speak at ARF Audience Measurement 4.0 Ms. Skey will Present with Passenger Client VH1 and Leading Industry Executives about Harnessing Insight and Brand Advocacy via Private Online...

Where to find your free focus group By Samantha Skey June 17, 2009 The strategic employment of private online communities to engage customers directly and continuously in the planning and development of company products, services, or marketing has...

Wall Street Journal UPDATE: NYSE Launches Social Networking Site For Execs By Lynn Cowan Of DOW JONES NEWSWIRES June 3, 2009 Facebook Inc. and MySpace.com aren't exactly the social networking destinations of choice for high-level executives to...