EMPLOYEES, PARTNERS & PEERS ARE ALSO YOUR CUSTOMERS Whenever we talk about Customer Collaboration, one of the big questions that always comes up is,"What about collaborating with my employees, partners and/or peers?" Channel partners, salespeople, distribution channels, field reps, retail employees, executives and anyone else previously referred to as an “employee” should not only be...

Adweek just posted this article based on a Forrester Research report. The edict is that agencies need to evolve by organizing themselves around communities that are relevant and mutually beneficial for their clients and their clients' customers. Not only does this opportunity provide more value to an agency's clients, it also stabilizes the relationship between the agency and the client - with...