Data Processing Addendum

Data Processing Addendum This Data Processing Addendum (“DPA”) supplements the Terms of Service and any other written agreement (the “Agreement”) entered into by and between Fuel Cycle, Inc. (“Company”) and the customer entity that is party to the Agreement (“Customer”). We may update this DPA from time to time, and we will provide reasonable notice […]

The Significance of UX Design in Crafting Engaging Online Research Communities  

The world of market research is quite fast paced, and market research online communities (MROCs) have emerged as an invaluable tool for gathering insights, connecting with participants, and delving into the minds of your target audience. However, what often goes overlooked is the pivotal role that design plays in the success of these online research […]

What is UX Research & Why Is It Important | User Experience Research

Fuel Cycle Blog: What is UX Research? Why is it Important?

Running a successful business today is all about getting on the same page as your customers. The faster you can accomplish this, the sooner you’ll find that you’re hitting your benchmarks and edging out the competition. But, how do you swiftly move your organization to the top in a highly competitive marketplace? With the right […]

5 Essential Tips for Customer Journey Mapping

Fuel Cycle Blog: 5 Essential Tips for Your Customer Journey Map

With businesses becoming more and more customer-centric, customer journey mapping is something you can’t afford to leave out of your CX strategy. This is especially true if you want to keep your customers coming back to you instead of your competitors. Customer journey mapping is invaluable. The reasons? Mapping helps you get inside the minds […]

Transforming Industries through Market Research Solutions 

In modern business, understanding customer needs, market trends, and emerging opportunities is the cornerstone of success. As industries continue to evolve, driven by technological advancements and changing consumer behaviors, the role of market research has become more crucial than ever. Market research solutions empower organizations to make informed decisions, tailor their strategies, and stay ahead […]

Controlled Observation Research | Virtual Research Methods

When organizations need accurate consumer data regarding product testing, product placement, or how consumers genuinely interact with the brand, observational research is a reliable go-to over other research methods. As a quick review, observation research is one type of qualitative research where researchers observe participants’ behaviors and interactions instead of asking them to self-report via […]

User Research Questions You Should Be Asking

User research is one of the most valuable tools for understanding customer behaviors, needs, motivations, preferences, wants, and interactions with your products and brand. Through a handful of market research techniques like observation, task analysis, and eliciting direct customer feedback through interviews, brands can glean valuable insights that help fine-tune their user experience. While there […]

What is Pilot Testing and What are the Benefits?

Fuel Cycle Blog: What does SDK mean? - Pilot Testing

How much is your research study going to cost? How long will you need to research to capture sufficient data? Is your research project feasible in terms of scope, budget, and participants needed? These are all the questions you need to ask yourself before starting a new market research study. But, how do you find […]

Market Research Strategies | Observational Research

Fuel Cycle Blog: The 3 Most Common Observation Research Methods

Some researchers call self-reported research the Achillie’s heal of survey data collection in terms of reliability. The reason? Self-reported research is sometimes inaccurate and thwarted by a consumer’s misguided perception. For example, research states that some polls reported that 40% of Americans attended church every week. However, when Marlar and Hadaway (2005) examined actual church […]

The Fine Line Between Rainbow Washing and Year-Round LGBTQ+ Support

Each year in June, you can’t help but notice your social media timelines filled with rainbow logos, store shelves full of Pride merch, and your inbox flooded with Pride marketing campaigns. And every year without fail, there are mixed responses to how brands go about navigating Pride month. But in recent years, consumers are speaking […]