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Media Coverage
 
CMO Close-Up with Steve Liguori, executive director-global marketing at GE
B-to-B Magazine

September 1, 2010
GE’s Global Marketing Opens Online Community
B-to-B Magazine

By Kate Maddox August 16, 2010
Social Networking Breaks Down Internal Silos
Forbes.com

By Steve Liguori, July 27, 2010
Protecting Your Brand in a Web 2.0 World
E-Commerce Times

By Vivian Wagner August 4, 2010
GE Connects Its Marketers Across The Globe
MediaPost

By Karl Greenberg, Tuesday, July 20, 2010
Mercedes Gets Profitable Through Customer Intimacy
By Ethan Lyon July 6, 2010
Mountain Dew Fans Crowdsource Ad Media Buys
MediaPost Marketing Daily

By Laurie Sullivan May 24, 2010