"Adidas Relies on Insiders for Insight
...Adidas hosts conversations between consumers with the Insiders group, starting discussions about brand perception, marketing campaigns, or communications channels.

"Passenger's CMO Samantha Skey to Moderate Panel at ad:tech NYC
Ms. Skey will moderate a panel presentation entitled, "The Art of Conversation: Are You Listening?" on November 4. Check out the full story in the "Events" section.

"Brand Personality and Digital Strategy
Melissa Katrincic is responsible for the Burt’s Bees digital marketing strategy, which includes e-commerce and international components. In this interview, she discusses how brand image fits with e-commerce and social media strategy.

"Making Ugly Betty Prettier
"The cost of research is falling because it can be done online. ABC, for example, keeps a sample of about 2,000 viewers and it polled them online..."

"Research in a Petri Dish: Learning From Communities
Josh Bernoff discusses how brands are learning a lot from private online communities.