"GE Uses Passenger To Break Down Internal Silos
An internal online community can foster collaboration, create savings. The community also opened lines of communication in whole new ways. MarkNet allows executives to become experts in something new by allowing them to engage partners all over the world, and has in a very short time turned our marketing department into a much closer-knit community.

"Protecting Your Brand in a Web 2.0 World
Some companies specialize in creating more closed or exclusive communities, which require their own particular kind of management. Passenger, for instance, creates communities for brands like Mercedes Benz and works with its clients to manage these communities to ensure a positive branding experience for the users.

"GE Connects Its Marketers Across The Globe
General Electric has launched a private online community for its global network of 5,000 marketers. An intramural social networking platform called MarkNet, the program is designed to connect marketers from different GE divisions who normally wouldn't speak to each other because they belong to different marketing silos.

"Mercedes Gets Profitable Through Customer Intimacy
Mercedes’ focus on customer intimacy helped turn it from the odd man out to come-back kid. “I’m talking about getting that much closer to your customer..." said Steve Cannon, VP of marketing for Mercedes-Benz

"Passenger Wins Southern California's
The “Lead411 Hot List Awards” recognize the hottest technology companies in the Southern California region, hand-picking the winners based on their potential for future growth.